BMW has been pioneering lots o innovative stuffs with the cars they’re making, such as BMW Art Car Project from ’75 3.0 CSL by Alexander Calder, ’79 M1 Group 4 by Andy Warhol, ’10 M3 GT2 by Jeff Koons, currently 17 of them and counting.
Back in 2001, before the invention of YouTube, BMW Films produced a series of eight branded online short films, about 10 minute length each and available online only, under the title of “The Hire” featuring Clive Owen as a getaway driver of BMW cars, directed by big shots like John Frankenheimer, Wong Kar-wai, Guy Ritchie, John Woo and Tony Scott starring Gary Oldman, Mickey Rourke, Madonna and the likes.
Celebrating the 15th anniversary BMW Films, Clive Owen is back as a driver in a new generation G30 5 Series, this time directed by Neill Blomkamp, who directed District 9 and Elysium.
Starring Dakota Fanning and Jon Bernthal, the cop from the Walking Dead.
It’s always interesting to see something made by talented artists, especially with seasoned actor like Clive Owen, even though it’s intended for advertising with branded content in new media landscape.